Welcome address + Coffee break

TBD

TBD

CrAItivity — where has the human gone?

TBD

Google Ads: Prerequisites for Successfully Scaling a Project

TBD

Buyer Modalities: The Four Personalities Behind Every Click

Explaining the 4 buyer modalities (Competitive, Spontaneous, Humanistic, Methodical): How one email can speak to all four types—and how the same principles apply to websites, ads, and content. Live examples of copy shifts to resonate with each modality.

Lunch

How we scaled from 0 to 200,000 developer reading our developer marketing content

If you do something interesting, everyone will talk about you

The lecture “If you do something interesting, everyone will talk about you” is about the process behind projects that achieved outstanding business results, won numerous awards, and attracted the attention of global media. Davor Bruketa shows how ideas that transcend categories are created, what the criteria for being “interesting” are in practice, and how strategy, design, and production work together to make brands become relevant news.

No Need for SEO: Integrate AI Search Optimization (Google, ChatGPT, Perplexity) Into Your Existing Brand's Digital Strategy.

This session presents a radical new framework for marketing leaders. When you play the game smart, it doesn't matter that AI is answering questions directly. This strategy ensures that when ChatGPT or Perplexity or Google AI Mode guides your prospect, it brings them directly to your service pages, ready and willing to buy because the AI just RECOMMENDED you. You can achieve this without needing to change your core marketing strategy just to please the "Google God."

STATE OF THE NATION - WHAT THE HIGH PERFORMERS ARE DOING RIGHT NOW

Working intensely with over 100 agencies across the world, GYDA can see what is and what is not working. So, we ask, How good is your business? What do the High-Performers do differently from the rest? What should you do, right now, to make the boat go faster? In this fast-moving presentation, Robert will share his experience of what high -performers are doing differently so that you can go away and take action in your own agency.

Gemišt break

Party!